Where is the professional and public outrage at the troubling trends in the marketing
and selling of “cosmetic” dentistry that besiege our profession today? Although most
dentists who concentrate on cosmetic enhancements are ethical and honest in their
approach, the few who push the envelope of ethical responsibility and overtreat patients
for financial gain are responsible for creating an environment where the commerce
of dentistry is put first and patient care second.
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References
Principles of ethics and code of professional conduct. American Dental Association. Available at: http://www.ada.org/prof/prac/law/code/index.asp. Accessed February 16, 2007.
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© 2007 Elsevier Inc. Published by Elsevier Inc. All rights reserved.
